TD Ameritrade x Thinkorswim Trading Platform
Agency: Havas NY | Role: Creative Director | Studio: PSYOP
In collaboration with PSYOP and the visionary director Christian Bevilacqua, we crafted a live-action spot for TD Ameritrade that vividly brings to life their vision for the thinkorswim platform. The core of our brief was to demonstrate how thinkorswim transforms any trader into a sophisticated, experienced market player. Our spot artfully depicts this transformation, following a trader's journey from a simple setup to a state-of-the-art multi-monitor trading station. Through dynamic VFX and a narrative synced with a rhythmic soundtrack and sharp match cuts, we illustrated the platform's ability to elevate a trader’s skills and strategy. This compelling visual story not only highlights thinkorswim’s role in advancing a trader's journey but also encapsulates TD Ameritrade's commitment to fostering growth and sophistication in trading.
