TD Ameritrade: Customer Service
Agency: Havas NY | Role: Creative Director | Production: Mayda
We tackled a unique challenge: to highlight the standout feature of thinkorswim – real-time support from seasoned traders, a service not commonly offered by other digital trading platforms. Our strategy was to blend humor with this crucial differentiator, creating a narrative that was both entertaining and informative. This approach skillfully set thinkorswim apart in a market often dominated by traditional fintech messaging, underscoring its unique advantage in offering expert, live support exactly when traders need it most. The campaign resonated with audiences, successfully conveying the message that thinkorswim is more than just a trading platform; it’s a resource where traders can receive unparalleled, immediate assistance from experienced professionals, making it a superior choice in the digital trading space.
