Roam Around
In my multifaceted role with Roamaround.io, I spearheaded the design, branding, marketing, and user growth strategies, which played a pivotal role in scaling the platform to over 1 million users per month. My involvement spanned the entire spectrum of the platform's development, from conceptualizing the brand identity to implementing effective marketing campaigns that resonated with our target audience.
Roamaround.io stands as a testament to innovation in AI travel planning, offering users personalized, instantly crafted itineraries for global destinations. Central to my approach was the focus on a seamless user experience and intuitive design, aimed at simplifying and enhancing the travel planning process. Working on Roamaround.io was a blast, and it's gratifying to see the project continue to grow and evolve every day.
Content
By strategically tapping into a network of talented content creators, we crafted authentic and engaging narratives that resonated with our audience. Focusing on short form video for native TikTok and IG content, our approach drove 100s of thousands of views and tons of new visitors.
