Fish Cheeks NYC
A Lower East Side staple for nearly a decade, Fish Cheeks already had a cult following — they just needed their socials to match the energy of the restaurant.
We helped bring that bold, spicy energy online, giving their social channels the same punch as their menu, driving a 56% boost in engagement, and supporting the launch of their newest location in Williamsburg.
From strategy to storytelling, we built something that feels like the food tastes: vibrant, warm, and loved by millions.
ECD: Doni Goodman, CD: Dani Meneghin, CD: Trady Kim, Designers: Cassie Baker
Results in the first 6 months:
56% Engagement
2.4% AVERAGE ENGAGEMENT RATE
180K AVERAGE IMPRESSIONS/MO
We set out to build a strategic platform that captured the soul of Fish Cheeks — bold, heartfelt, and unmistakably Thai — and turned it into a modern, scroll-stopping presence.
Our Focus
• Defined a tone of voice rooted in warmth and confidence
• Built content pillars that balance flavor, culture, and community
• Refined visuals for clarity and consistency
• Created a social playbook to guide future growth and collabs
Rooted in Strategy
